Gender Equity and Women Empowerment
A case study of Kudumbashree in Kerala, India
DOI:
https://doi.org/10.31273/eirj.v12i2.1617Keywords:
empowerment, enterprises, gender equity, skill developmentAbstract
Kudumbashree, a pioneering women-centric program in Kerala, India, addresses gender equity through a multifaceted approach. This mission empowers women by providing skill development programmes and fostering micro-enterprises. The programme boasts a three-tiered women's network, offering training in various fields like traditional crafts, hospitality, and IT. These programs equip women with skills for self-employment or salaried work, boosting their economic independence and social mobility. Neighbourhood groups within the network provide a supportive learning environment, crucial for overcoming social barriers faced by women entering the workforce. Kudumbashree also supports micro-enterprises by offering financial aid and training to women entrepreneurs. While successful ventures exist, challenges remain. Limited marketing and branding restrict some enterprises to local markets. Additionally, reaching out to women from underserved communities requires targeted strategies. Collaboration with industry experts, establishing marketing and sales teams, and encouraging innovative business ideas are potential solutions. A supportive business ecosystem at the state level could further empower Kudumbashree women. By addressing these challenges and capitalizing on its strengths, Kudumbashree can continue to empower women, fostering socio-economic transformation in Kerala.
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Copyright (c) 2025 Anlia Thelekkatte, Anusree R, Anagha T.V
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